The Future in Fungi.
Fungi Biotics is redefining wellness and cutting through the noise of the health supplement market to put the natural power of mushrooms front and centre.
Founded by Steve and Aaron, the brand was born from a simple realisation: functional mushrooms were being overlooked. They set out to change that, blending nature’s intelligence with cutting-edge science to create products that truly contribute to human health and well-being.
Bringing the Brand to Life
In collaboration with Steve, Aaron, and a talented team (Georgia Boys, Adeshina Adesokan & Sylo Media), we built a brand identity rooted in purpose. Spending time on the farm, we saw every step—from cultivation to extraction—gaining a deep understanding of the process that shaped our design approach.
The colour palette is earthy and muted, mirroring the raw beauty of the mushrooms themselves. Typography is understated yet confident, stripping away unnecessary frills to create a sense of clarity and trust. Simple, precise illustrations embody the modern apothecary aesthetic, reinforcing the brand’s scientific yet natural foundation.
At its core, Fungi Biotics is about balance—where nature meets science and purity equals potency. Every design choice reflects this harmony, creating an identity that feels timeless, honest, and effortlessly refined.
The Impact
Fungi Biotics is more than a brand, it’s a movement. A growing community, a shift in mindset, and a fresh approach to wellness. By combining science, transparency, and education, they’re leading the way in making functional mushrooms a modern essential.
“From the start, it was clear how much effort had gone into understanding our brand. The team’s expertise, professionalism, and structured yet engaging approach helped us gain real clarity on how we wanted to present our brand. Every aspect, from strategy exercises to interactive discussions, was incredibly valuable. The entire experience felt seamless, insightful, and expertly guided." - Aaron Davey
