SCOPE
Visual Identity
Packaging
Waitlist Web Design
Ad Creative
Digital & Print Design
Motion
TEAM
Stacey Benson
Claire Martin
Jenny Hancox
Haley Withers
Hussein Fakih
YEAR
2025/2026
Uthful
Supplements
Health
Uthful is making daily nutrition feel a whole lot less complicated. Their core product packs 24 evidence-backed ingredients into one seriously delicious (yes we’ve tried it) daily blend. Designed for people who want to feel good, stay active and get more out of every day. No complicated routines. Just good nutrition made simple.
We partnered with Uthful to bring the brand to life through a distinctive visual identity, packaging design, pre-launch waitlist website and a library of digital assets, including ad creative and product page graphics.
Since launching, Uthful has secured a place with leading UK wellness retailer Healf and earned features in Vogue and Women’s Fitness.
@weareuthful
uthful.co.uk
SCOPE
Visual Identity
Packaging
Waitlist Web Design
Ad Creative
Digital & Print Design
Motion
TEAM
Stacey Benson
Claire Martin
Jenny Hancox
Haley Withers
Hussein Fakih
YEAR
2025/2026
Uthful
Supplements
Health
Uthful is making daily nutrition feel a whole lot less complicated. Their core product packs 24 evidence-backed ingredients into one seriously delicious (yes we’ve tried it) daily blend. Designed for people who want to feel good, stay active and get more out of every day. No complicated routines. Just good nutrition made simple.
We partnered with Uthful to bring the brand to life through a distinctive visual identity, packaging design, pre-launch waitlist website and a library of digital assets, including ad creative and product page graphics.
Since launching, Uthful has secured a place with leading UK wellness retailer Healf and earned features in Vogue and Women’s Fitness.
@weareuthful
uthful.co.uk
The Challenge
Simon, the founder of Uthful, wanted to create something that made looking after your health feel like a natural part of everyday life, rather than another complicated routine. In a market dominated by bold claims, quick fixes and constantly changing wellness trends, Uthful needed to offer something different. A considered, long-term approach to feeling good.
Our challenge was to build a brand that reflected this philosophy. The identity and packaging needed to feel premium, calm and credible, with a product people would be happy to have on display at home, but practical to take on the go.
The Approach
Our approach was built around the idea that looking after your health should feel like a natural part of life, not another thing on your to-do list.
We created a clean, confident identity that feels premium without being precious, and credible without being clinical. A brand designed to stand out through its simplicity rather than shouting for attention.
The seven-dot icon brings Uthful’s philosophy to life. Each dot represents a day of the week, coming together to form a circle. A simple expression of how small, consistent actions build towards better long-term health.
“It's the small details, a designer's eye and keen attention to detail that make the difference.”
I spoke to a number of people about my vision for Uthful and Stacey at SWAI stood out. She knew instinctively who my ideal customer was and understood immediately what I wanted to create, turning my ideas and "vibes" into a cohesive concept that was infinitely warmer and richer than anything I could have imagined.
Working with Stacey was a breeze from start to finish. It's the small details, a designer's eye and keen attention to detail that make the difference. I'm proud of my brand, Uthful, and I hope the good folk at SWAI Creative are too.
Co-Founder of Zygo Health
