SCOPE
Visual Identity
Verbal Identity
Packaging
Social Media
Web Design
Print Design
Motion
TEAM
Stacey Benson
Ruby Bunnett
Claire Martin
Haley Withers
Hussein Fakih
YEAR
2025/2026
Zygo Health
Supplements
Fertility
Fertility has traditionally placed much of the focus on women, despite male fertility playing an equally important role in the journey to conception.
Zygo is helping to rebalance that conversation. Focused on sperm health and male fertility, the brand exists to give men better information, better support and products designed specifically for their part in the process, while recognising that fertility is often a shared experience between partners.
We partnered with Zygo to create a brand identity, packaging system and digital experience that feels warm, credible and inclusive. Male-focused without feeling overly masculine, and science-led without becoming clinical.
@zygohealth
zygohealth.co.uk
SCOPE
Visual Identity
Verbal Identity
Packaging
Social Media
Web Design
Print Design
Motion
TEAM
Stacey Benson
Ruby Bunnett
Claire Martin
Haley Withers
Hussein Fakih
YEAR
2025/2026
Zygo Health
Supplements
Fertility
Fertility has traditionally placed much of the focus on women, despite male fertility playing an equally important role in the journey to conception.
Zygo is helping to rebalance that conversation. Focused on sperm health and male fertility, the brand exists to give men better information, better support and products designed specifically for their part in the process, while recognising that fertility is often a shared experience between partners.
We partnered with Zygo to create a brand identity, packaging system and digital experience that feels warm, credible and inclusive. Male-focused without feeling overly masculine, and science-led without becoming clinical.
@zygohealth
zygohealth.co.uk
The Challenge
Male fertility is still a sensitive and often overlooked category, with many products feeling either overly clinical, overtly masculine or visually rooted in the problem they are trying to solve.
At the same time, fertility decisions are rarely made in isolation. Women are often heavily involved in the research and purchase of supplements for their partners, meaning Zygo needed to feel relevant and reassuring to both people in the relationship.
The challenge was to build a clear brand strategy and identity that felt confident and credible, without making sperm health the first thing you noticed. A brand that could help normalise the conversation rather than reinforce the sense that these products should be hidden away.
The Approach
We created a refined, warm and confident brand system, led by strategy, verbal and visual identity, packaging and web design.
For Zygo’s first product, SuperSeed, the packaging was intentionally understated and beautifully considered. Rather than relying on obvious fertility cues or overly masculine design, we built an aesthetic that feels premium, approachable and subtly distinctive.
That same thinking shaped the digital experience, creating a brand that speaks directly to men while still appealing to their partners, and a product someone can feel proud to leave on display rather than tuck away in a cupboard.
“Completely exceeded our expectations. We couldn’t be happier or prouder of the end result.”
Their attention to detail is second to none, and their expertise was invaluable throughout the creative journey. They consistently went above and beyond, patiently guiding us through every decision (even when we were very indecisive!)
We’re incredibly grateful to Stacey and the entire SWAI team and couldn’t recommend them more highly. We’re already excited to work together again as we continue to grow and expand our product range.
Co-Founder of Zygo Health
