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SCOPE

Visual Identity
Packaging
Graphic Design
Motion

TEAM

Stacey Benson
Claire Martin
Hassein Fakih

YEAR

2025

Rejuv

Red Light

Wellness Tools

Wellness is evolving and more people are looking beyond quick fixes and bringing proven health tools into their everyday routines.

Through clinically backed red light therapy and a commitment to making advanced wellness more accessible, Rejuv is bringing professional-grade health tools into the home.

We partnered with Rejuv to create a visual identity that reflects the quality, integrity, and science behind the products. Designed for wellness enthusiasts who take their health seriously, the brand positions Rejuv at the intersection of longevity, performance, and everyday wellbeing.

​

@werejuv

werejuv.com

SCOPE

Visual Identity
Packaging
Graphic Design
Motion

TEAM

Stacey Benson
Claire Martin
Hassein Fakih

YEAR

2025

Rejuv

Red Light

Wellness Tools

Wellness is evolving and more people are looking beyond quick fixes and bringing proven health tools into their everyday routines.

Through clinically backed red light therapy and a commitment to making advanced wellness more accessible, Rejuv is bringing professional-grade health tools into the home.

We partnered with Rejuv to create a visual identity that reflects the quality, integrity, and science behind the products. Designed for wellness enthusiasts who take their health seriously, the brand positions Rejuv at the intersection of longevity, performance, and everyday wellbeing.

​

@werejuv

werejuv.com

Protein Supplements Display

The Challenge

Rejuv was entering a growing wellness market where credibility is everything. While the products were grounded in clinical red light technology, much of the category sits at one of two extremes: highly medical and intimidating, or overly trend-led and lacking substance.

Carine wanted to create a brand that reflected the quality and integrity of the products while appealing to a more discerning wellness consumer. The challenge was to build a brand that felt science-backed without feeling clinical and premium without feeling exclusive.

The Approach

We created a bold and impactful visual identity designed to elevate Rejuv's growing range of wellness products, from red light therapy devices and face masks to compression boots and handheld recovery tools.

The identity balances confidence with simplicity. Clean typography, a distinctive use of colour, and a refined visual system work together to create a brand that feels modern, premium, and trustworthy.

Rather than adopting the cold clinical aesthetic often seen within the category, we developed a brand presence that feels energising, aspirational, and product-led. The result is a bold identity system capable of scaling across a growing ecosystem of wellness products, helping position Rejuv as a credible leader in the next generation of at-home wellness technology.

Alternative Medicine Supplies
Close-up of a person with eyes closed and a gentle smile, overlaid with small orange markers highlighting Rejuv's skin and recovery benefits.
A warm red radial glow with the white text "Where science meets holistic healing."
A smartphone showing Rejuv's social media profile, set against a warm orange gradient with a soft reflection.
Two Rejuv business cards, one in burgundy with the logo and tagline "Faster recovery. Deeper repair," the other in cream with contact details.
A person wearing a charcoal baseball cap with the Rejuv logo in cream, over a white top against a neutral wall.
A large outdoor Rejuv brand hoarding on a city street, featuring a smiling face with orange markers, pill-shaped benefit labels including recovery, skin health and muscle support, and the tagline "Clinical light for everyday use."

“Working with Stacey was one of the best decisions I made for Rejūv.”

She took the vision I had for the brand and elevated it far beyond what I imagined. Her attention to detail, creativity, and ability to truly understand a founder's vision are exceptional. Throughout the entire process, she was professional, collaborative, and incredibly thoughtful in her approach. The result is a brand identity that feels premium, distinctive, and perfectly aligned with where Rejūv is heading. I would wholeheartedly recommend working with Stacey.

Co-Founder of Zygo Health

A grid of Rejuv social media posts blending lifestyle and product photography in warm red and amber tones.
A mockup of Rejuv's social media profile page on a deep burgundy background.
Rejuv business cards carrying the logo and the line "Clinical light for everyday use," arranged on a pale angular surface.
A deep burgundy Rejuv box patterned with the orange emblem, shown part open on a sage green background.
A warm amber and orange gradient featuring the Rejuv wordmark, emblem and a short brand statement.
Rejuv packaging ribbon with the repeated logo and "Clinical light for everyday use" in burgundy and orange.
A model wearing Rejuv's red light LED face mask against a dark background.
Close-up of an eye lit in red with the white text "Clinical light for everyday use."
Rejuv's brand colour palette showing burgundy, cream and orange swatches in a guidelines layout.
Three colour panels in burgundy, sage green and orange with the emblem and vertical "Clinical light for everyday use" text.
Rejuv's typography system on a deep burgundy background, showing headline, subheading, body and button styles led by the line "Science meets holistic healing."
A cardboard shipping box sealed with Rejuv branded tape on a neutral background.
A warm-lit close-up of a person's torso with the Rejuv wordmark overlaid in cream.
Hands holding a deep burgundy Rejuv box patterned with the orange emblem and the tagline "Faster recovery. Deeper repair."
Rejuv's LED Face Mask packaging box sealed with branded tape, in cream, red and orange.
A laptop on an orange armchair displaying the Rejuv website.
A dark Rejuv drink bottle carrying the line "Clinical light for everyday use" on a neutral background.
Flat packaging dielines for a Rejuv cap and box, showing the unfolded templates with branding on a cream background.
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