SCOPE
Visual Identity
Verbal Identity
Packaging
Web Design
Product Photography
Motion
TEAM
Stacey Benson
Claire Martin
Jenny Hancox
Ange Friesen
Stasja Clerckx
Haley Withers
Luke Scarfe
Hussein Fakih
YEAR
2025/2026
Discpln
Supplements
Wellness Tools
Performance nutrition has become increasingly complex, with endless products, ingredients and routines competing for attention.
Discpln takes a more focused approach. Built around a tightly considered system of science-backed supplements, the brand is designed for people who want to support performance without adding unnecessary complexity to their routine.
We partnered with Discpln to create a brand identity, packaging system and ecommerce experience that brings together science and discipline.
@discpln.official
discpln.com
SCOPE
Visual Identity
Verbal Identity
Packaging
Web Design
Product Photography
Motion
TEAM
Stacey Benson
Claire Martin
Jenny Hancox
Ange Friesen
Stasja Clerckx
Haley Withers
Luke Scarfe
Hussein Fakih
YEAR
2025/2026
Discpln
Supplements
Wellness Tools
Performance nutrition has become increasingly complex, with endless products, ingredients and routines competing for attention.
Discpln takes a more focused approach. Built around a tightly considered system of science-backed supplements, the brand is designed for people who want to support performance without adding unnecessary complexity to their routine.
We partnered with Discpln to create a brand identity, packaging system and ecommerce experience that brings together science and discipline.
@discpln.official
discpln.com
The Challenge
Oliver, the founder of Discpln, was frustrated by how complicated the performance supplement market had become. More products, more claims and more choice, often making it harder to know what you actually need. Discpln takes the opposite approach: a focused system of science-backed products designed for people who want to perform at a high level.
Our job was to build a brand around that idea. The identity, packaging and website needed to feel credible, high-performance and clean. The online store needed to make the range simple to understand and shop.
The Approach
We created a clean, considered identity that reflects Discpln’s focused approach to performance nutrition. Like the product range itself, and everything Discpln stands for, the brand identity is uncluttered and centred around quality and clarity.
A strong logo suite, restrained colour palette and precise visual system give the identity a refined, high-performance feel, with subtle references to both science and elite performance.
Across the packaging and website, we kept the system clear and consistent, making the range easier to understand while building a brand that feels credible, modern and distinct within the performance supplement category.
QUOTE INCOMING
USP INCOMING
Co-Founder of Zygo Health
